Talking Memoir with Writing Instructor, Coach, and Publisher Brooke Warner, Part 2

In Part 2 of her interview (below), Brooke Warner discusses She Writes Press’s approach to publishing and offers advice to those starting or continuing work on their manuscripts.
– Lynette

Instructor, Coach, Publisher Brooke Warner

Instructor, Coach, Publisher Brooke Warner

Why do you think She Writes Press is thriving? Does it publish a variety of genres? How does it differ from traditional publishing on the one hand and self-publishing on the other? Do you feel it empowers authors?

She Writes Press is thriving because we are filling a need. Right now barriers to traditional publishing are so high, and authors who might have gotten a book deal ten years ago have no hope of getting one today. This is because the focus in book publishing has moved from content to author platform, so you basically need to have a large established fanbase in order to get a traditional book deal.

She Writes Press is functioning in many ways like a traditional press. We vet projects and have a high editorial standard, and we have traditional distribution, which means that we have a sales force selling our list. But we are not basing our acquisitions on author brand or platform. Instead it’s solely about the books and the writing itself. Authors are so relieved to have this kind of option, where they have support without having to self-publish. Plus, our books are beautifully designed and we’re getting great accolades, both for the aesthetics of our books and for their content, which speaks to the kind of authors we’re attracting.

We’re also different from traditional publishing in that the authors invest in themselves. We offer a package that covers everything from cover and interior design, proofreading, project management, and everything it takes to get a manuscript prepared and through publication. For that, the authors retain 60% of net proceeds on paperback (as opposed to 15% in traditional publishing) and 80% on e-books (as opposed to 25% in traditional publishing). The cost of our package does not include individual title publicity support, but we absolutely market our titles, and the press collectively, which does give the authors and their books exposure.

Our press empowers authors by giving them an option to play in the big leagues, and our goal is always to rival our traditional counterparts. We are also collaborative, and authors retain more creative control with us than they would with a traditional publisher. They also retain their copyright, which is a big deal. The world of publishing is far from perfect, but we’re giving authors a legitimate shot at getting the kind of recognition that largely eludes self-published authors.

And yes, we publish multiple genres—fiction, memoir, self-help, and everything in between. We’ve done parenting books, cookbooks, leadership books, spiritual books, and even poetry.

Do you have any advice for those writing their first book? Or for those who feel their manuscripts are ready to publish?

First: Hang in there. It might be a long process, and that’s okay. There’s so much hype right now about writing your book in a few weeks, never mind six months (which is what our class was built upon), and what we’ve found with our own class is that we end up giving authors a strong foundation to continue. Certain books are emotionally taxing to write, and there’s a lot to learn.

Study your craft. Read other authors in your genre—please. Connect with other authors. Join writers’ forums and attend events. The road to becoming an author starts with understanding who’s come before you, and with social media you can actually connect with these people. Your journey will be that much more inspiring and less lonely as a result. And when you’re ready, seek out experts to read, edit, and help you figure out which publishing path is right for you. None of this should be done alone; it’s much more joyful with company.

Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Green-light Your Book, What’s Your Book?, How to Sell Your Memoir, and the co-author of Breaking Ground on Your Memoir. Brooke’s expertise is in traditional and new publishing. She is the former Executive Editor of Seal Press and currently sits on the boards of the Independent Book Publishers Association, the Bay Area Book Festival, and the National Association of Memoir Writers. She blogs actively on Huffington Post Books and Brooke lives and works in Berkeley, California.

Visit Brooke at

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One thought on “Talking Memoir with Writing Instructor, Coach, and Publisher Brooke Warner, Part 2

  1. Good that there are options for people who can’t interest a traditional publisher, but aren’t comfortable with self-publishing! Always research a publisher or author services provider you’re considering to make sure you understand what rights they’re licensing and what you pay for their services, to be sure you don’t wind up in the clutches of a scammy vanity publisher.

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